Hi there! My name is Nawelle and I am a French social media manager & photographer based in New York City with over 10 years of professional experience.

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I'm an empathetic, creative and passionate person who always tries to find beauty in every world’s heart beat.
I believe photography is the best tool for this, as is every form of art after all. I love to capture the little candid moments that make life what it is, the tiny details which are everything.
I want to tell great stories about you, to deep dive into your unique identity, to know you, your values, your journey to make your brand and your personality stand out.
I don't want to see you just as a client, but as a friend whom I can accompany on very important steps in life.
I believe Kindness is power, Emotions are our guides, and Truth will always triumph.

Curious about my background?

I have over 9 years of experience in the communication & marketing industry.

 

For three years, I was responsible for developing and rolling-out the communication & social media strategy at Exploratology, a french book & tea subscription box start-up. It resulted in the Instagram & Facebook number of followers being multiplied respectively by 4 and 2 (organically). During that time the company managed to keep a high engagement rate compared to the market average.

Before that, I was part of the marketing team promoting DVD & Blu-Ray releases at Metropolitan Filmexport, the French independent film distributor leader. In my position, I coordinated all stakeholders to ensure the communication strategies were duly completed in a timely manner. I was also in charge of the movie's French Facebook pages (including The Wolf of Wall Street; +2M followers & Hunger Games; +20M followers).

In 2020, after a long wait for my EAD (US work permit), I decided to pursue a freelance career in social media marketing and photography. I took classes to develop my photography skills while working with several incredible small (and not so small) businesses.
And... the rest is history!